The focus of this interactive seminar lies on theoretical concepts and analytical techniques useful to study transcultural phenomena such as nation-branding from a perspective of cultural ordering and power relations.
Note: The content of this course has changed with the academic year 2021. See here.
Nation-building or regional marketing at first glance appear as matters of politics but they also penetrate deeply into the sphere of play, amusement, and leisure. This course revolves around the question how certain actors seek to create a specific “Japan” through leisure policies, domestic tourism, or the recent “Cool Japan” country-marketing campaign. Who decides what is play and non-play? Who decides about “good” play (asobi) in Japan? What role do regions outside Japan as well as leisure’s supposed opposites, seriousness and work, play in these attempts?
By tracing play as a matter of concern for policy makers, intellectuals, and ordinary people, the course further introduces a new theoretical and methodological approach to Cultural Studies that is less concerned with meanings and values but with contested, contingent modes of cultural ordering: narratives about, for example, a given nation’s place in the world and their material embodiments, such as written laws or metropolitan redevelopment projects.
Students will receive basic instruction in the etymology of asobi and its role in discourses about the Japanese (nihonjinron). First and foremost, students will learn step-by-step protocols for critically reading existing literature and studies, followed by a framework for analyzing cultural phenomena by focusing on describable attempts of ordering (discourses, institutions, embodiments) that produce these phenomena using the example of Japan in a transcultural context.
Course Schedule and Evaluation
To JDTS/MATS students: This is course can be taken as either reduced (4 ECTS) or full seminar (8 ECTS). Please indicate your ECTS requirement to the teacher.
All students: Homework (20%), exercise and presentation script (50%), feedback (10%), active participation (20%). For a full seminar (8 ECTS): An additional research paper (counting 30% of the overall grade).